STARTED MY OWN BRAND
So, I’ve started my own brand. This is something I’ve wanted to do for over a year but it was very important to me that everything was sourced by myself here, in London and also handmade here too. I didn’t want to be a part of the mass production & sweat shops that goes on in places like China, for example. Of course, doing it all in London is a lot more expensive but being able to go and handpick every material myself and meet with/speak to my seamstress face to face , to be a part of the entire process, is so much more rewarding for me!
Initially, I had around 12 of my designs sampled, however not all of them made the cut. I ended up only releasing like 2/3 crop tops just ’cause I was losing patience waiting for new products!
We did a photoshoot whilst I was away back home..
I organised it very last minute after a night out, with my two cousins in Prishtinë. We literally started shooting at like 5pm lol! I wanted to catch the raw vibe out there, as I love being in my hometown, I wanted my first ever shoot to be revolved around being in Kosovo! Although, I had to do the make up, styling, directing, photography & editing; nothing is more rewarding than doing it all yourself! Having full creative control is the best thing ever! (Oh and big up Malza for being the best assistant ever!)
Some of the samples that haven’t been released, have been altered since & new fabrics are being introduced with a few new added styles that I cannot wait to shoot and share!
I hope you guys are as excited as I am for this new journey of mine!